Vendor: Apolina AW24
Type: Clothing AW24
Price: 96.00

Apolina's Ada dress set comprises a little bolero-style jacket layered over a favourite Apolina dress shape, based on the much-loved Wendy silhouette. The sage green jacket has contrast cream embroidery and tie neck, while the dress comes in the season’s Cabin Quilt Floral print, with sage green patch pockets and invisible zip closure at back. This delightful set is perfectly versatile, allowing year-round wear.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing: 2-3 years: dress length 49cm, jacket length 28cm;
3-5 years: dress length 55cm, jacket length 32cm;
5-7 years: dress length 61cm, jacket length 36cm;
7-9 years dress length 70cm, jacket length 40cm.

Elexa in the studio shoot imagery is 140cm tall and wearing 7-9y sample. 

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 78.00

Apolina's sweet new Tina overall comes in Folk Floral cotton twill, with the weight and feel of a softer version of denim. The button-up front and ‘pull-on’ relaxed fit gives ultimate cuteness, making Tina an easy, practical style for play and everyday wear. There is signature hand blanket stitch at the neckline and placket. We love Tina layered with jersey or cosy knits.

100% cotton twill. Hand wash recommended. Ethically made in India.

Sizing: 1-2y: body length (shoulder to crotch) 50cm; inseam length 27.5cm.
2-3y: body length (shoulder to crotch) 54cm; inseam length 31.5cm.
3-5y: body length (shoulder to crotch) 56cm; inseam length 35.5cm.
5-7y: body length (shoulder to crotch) 58cm; inseam length 39.5cm.
7-9y: body length (shoulder to crotch) 62cm; inseam length 43.5cm. 

Amber in the studio shoot imagery is 135cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 86.00

Apolina's Wilma overall is a cute, easy-to-wear style in Apolina's special rosepool jacquard, cut from premium cloth and woven to their design. Featuring pleating detail at chest and invisible zip closure at back, Wilma’s relaxed, straight-leg silhouette makes her comfy for adventuring and play. We love it layered with jersey tops or blouses and matching shoes.

100% cotton. Hand wash recommended. Ethically made in India.

Sizing: 2-3y: body length (shoulder to crotch) 54cm; inseam length 37cm.
3-5y: body length (shoulder to crotch) 56cm; inseam length 39cm. 
5-7y: body length (shoulder to crotch) 58cm; inseam length 41cm. 
7-9y" body length (shoulder to crotch) 62cm; inseam length 43cm. 

Amber in the studio shoot imagery is 135cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 62.00

Apolina's beloved Molly trousers return in a special Apolina rosepool jacquard, cut from premium cloth and woven to their design. This is a simple pull on trouser with a high waist, relaxed fit straight leg and cute, slightly cropped length with hand crochet finish at hem. Perfect to wear with blouses, jersey or under pinafores. 

100% cotton. Hand wash recommended. Ethically made in India.

Sizing:  2-3 years: waist 20cm; length 53cm
3-5 years: waist 23cm; length 59cm
5-7 years: waist 25cm; length 65cm
7-9 years: waist 29cm; length 71cm
9-11 years: waist 32cm; length 77cm.

Elexa in the studio shoot imagery is 140cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 66.00

Apolina's Dusty blouse is a sweet, retro style with a caramel base highlighted by rose, marigold and chocolate toned, 1970s folk-inspired embroidery. This boxy fit style has embroidered patch pockets, contrast cream crochet edges and invisible zip to back. We love Dusty for cool and easy everyday wear – it pairs perfectly with jersey layers.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - blouse length: 2-3 years - 33cm; 3-5 years - 36cm; 5-7 years - 39cm; 7-9 years - 43cm.

Penny in the studio shoot imagery is 141cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 66.00

Apolina's Dolores tunic top is a super pretty style, crafted in the vintage-inspired Woodland Floral print. It has voluminous sleeves, statement frills to shoulder, pleat detail at chest, mock neck and button closure at the back. The tunic length pairs perfectly with leggings for pretty but comfortable occasion wear. 

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - top length: 2-3 years - 46cm; 3-5 years - 50cm; 5-7 years - 54cm; 7-9 years - 58cm.

Penny in the studio shoot imagery is 141cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 62.00

Apolina's Cora blouse is a versatile vintage-inspired style crafted in Folk Floral print. It has contrast cream embroidery on the collar and ‘cream’ ric rac trim. The peplum hem gives a sweet shape that layers perfectly over jersey leggings or under Apolina pinafores and smocks.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - blouse length: 2-3 years - 38cm; 3-5 years - 41cm; 5-7 years - 44cm; 7-9 years - 47cm.

Anaia in the studio shoot imagery is 128cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 66.00

Apolina's Hazel blouse is a practical yet special piece. Referencing classic English smocks, it's crafted from Folk Floral print cotton, with hand smocking at chest, a pretty floral embroidery to the contrast collar and a hand crochet trim. There's an invisible zip to back. With her swingy silhouette, Hazel is sweet worn with jersey leggings and shoes for a casual look.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - blouse length: 2-3 years - 34cm; 3-5 years - 38cm; 5-7 years - 43cm; 7-9 years - 48cm; 9-11 years - 53cm.

Penny in the studio shoot imagery is 141cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 66.00

Apolina's beautiful Joan blouse has an almond cotton base with folk tapestry-style embroidery in rose and autumn tones. The button and keyhole front fastening, voluminous sleeves and signature hand blanket stitch finish bring a classic Apolina 1970s mood. There's an invisible zip at back. Joan looks lovely worn under dungarees or pinafores, or with jersey layers. 

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - blouse length: 2-3 years - 37cm; 3-5 years - 42cm; 5-7 years - 46cm; 7-9 years - 51cm.

Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 66.00

Apolina's pretty Myra blouse comes in desert rose cotton with subtle rose-toned embroidery on the contrast opera-style collar and sweet embroidery at pockets and cuffs. Finished with hand crochet stitch and scallop embroidery details, the blouse also has an invisible zip at back. Myra is a versatile blouse that looks lovely layered under pinafores or with Apolina trousers.

100% organic cotton. Hand wash recommended. Ethically made in India.

Sizing - blouse length: 1-2 years - 44cm; 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm; 9-11 years - 56cm.

Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 68.00

Apolina's stunning Lana shirt gives a nod to one of the starting points for the season’s inspiration, 1950s Western cinema. It features statement embroideries in vintage blue and olive, and sage piping at collar, chest and contrast cuffs. Button through front. We love Lana worn with skirts or over a dress for a modern, offbeat look.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - shirt length: 2-3 years - 34cm; 3-5 years - 38cm; 5-7 years - 43cm; 7-9 years - 48cm; 9-11 years – 56cm.

Anaia in the studio shoot imagery is 128cm tall and wearing a 7-9y sample

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 68.00

Apolina's much-loved Bette blouse returns for AW24. Bette has a swingy smock silhouette with pinch smocking and pleats at the chest. Crafted in soft pink cotton with folk-inspired fawn and chocolate toned embroidery, the blouse has a button-through front. It has a sweet contrasting sailor collar in almond, which is decorated front and back, and trimmed with hand crochet stitch. We love Bette paired with the Molly trousers or leggings.

88% cotton 12% linen.

 Hand wash recommended. Ethically made in India.

Sizing - blouse length: 1-2 years - 28cm; 2-3 years - 34cm; 3-5 years - 38cm; 5-7 years - 43cm; 7-9 years - 48cm.

Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 78.00

Apolina's Camille overdress is an early Apolina favourite revisited. Crafted from Cabin Quilt Floral print, this delightfully tiered over dress features a sage hand blanket stitch finish and button top straps. Camille is the perfect fun layering piece to bring a girly mood. We love it styled with jersey layers or print mixed with Apolina blouses.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm.

Holly in the studio shoot imagery is 133cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 78.00

Apolina's Edie over dress is crafted in Goldenrod linen and inspired by retro layering smocks. It has ric rac edging, hand smocking at shoulders and contrast embroidery at chest and hem. There's button and keyhole fastening to back. Edie adds a pretty touch when worn over casual jersey layers for the ultimate cute and cosy look.

100% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 2-3 years - 48cm; 3-5 years - 54cm; 5-7 years - 60cm; 7-9 years - 69cm.

Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 78.00

Apolina's Gerdy pinafore dress is the prettiest vintage-inspired style. Crafted from Eau de Nil blue cotton, it's highlighted with vintage blue, cream and sage green folk-inspired embroideries to the bib and skirt. Gerdy is finished with contrast sage ric rac and cotton ribbon detailing for a special vintage touch. There's a back neckline button and zip at back waist. We love Gerdy styled with jersey layers and tights for a lovely cosy look.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 1-2 years - 44cm; 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm.

Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 86.00

Apolina's vintage-inspired Hazel tunic dress comes in the season’s woven Worker Check. Featuring signature hand smocking at chest and an embroidered collar with hand crochet edging at collar and cuffs, Hazel is a casual but pretty everyday dress with pockets at side seams and invisible zip at back. We love it styled with leggings or tights and moccasins. 

100% cotton. Hand wash recommended. Ethically made in India.

Sizing - dress length: 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm.

Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 84.00

Apolina's Cara dress is a stunning new style that gives a nod to the 1960s. Crafted in the season’s retro-inspired Woodland Floral woven cotton, the dress has a cute swing silhouette, contrast Peter Pan collar with tonal embroidery, invisible zip at the back and sweet cuff frills for a fancy touch. Cara is designed for special occasions and party wear. We love it worn layered with tights and complementary shoes. 

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 1-2 years - 44cm; 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm.

Holly in the studio shoot imagery is 133cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 84.00

Apolina's new Annika dress is crafted in Cabin Quilt Floral print. This gorgeous style has an embroidered Peter Pan collar, desert rose piping details, double bow at neckline, an invisible zip at back and pockets for little necessities. We adore Annika layered over  trousers or jersey layers for a cosy vintage mood.

100% organic cotton. Hand wash recommended. Ethically made in India.

Sizing - dress length: 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm.

Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 88.00

Apolina's sweet Merle dress has a retro swing silhouette. An all over floral motif embroidery highlights the Eau de Nil base colour, while the special contrast hem has a statement border floral embroidery in tonal colours. It has a contrast Peter Pan collar with hand crochet trim, tie neck and invisible zip at back. We love Merle layered over trousers or jersey layers for the prettiest cosy style.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm, 9-11 years - 77cm.

Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 82.00

Apolina's Mara shirtdress is a new take on an early classic Apolina style. Mara is a button-through shirt style with pretty mixed print panelling of the season’s Cabin Quilt Floral and Folk Floral prints, finished with a contrasting desert rose collar and frills. We love Mara’s dusky pinks paired with contrast tights or jersey leggings.

100% organic cotton. Hand wash recommended. Ethically made in India.

Sizing - dress length: 1-2 years - 44cm; 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm.

Holly in the studio shoot imagery is 133cm tall and wearing a 7-9y sample/

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 86.00

Apolina's beautiful vintage-inspired Aline shirtdress is crafted in Cabin Quilt Floral print in cream with hand smocking in sage green at the chest, cuffs and pockets. This button-through shirt dress evokes classic story book style. We love it worn as a dress with tights, or worn unbuttoned over dungarees or jersey layers.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm; 9-11y - 77cm.

Anaia in the studio shoot imagery is 128cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 88.00

Apolina's Bette dress is a new take on the beloved chocolate brown Bette blouse. This dress is a button-through shirt style and the hazel colour has a lovely retro warmth, highlighted with pretty dusky pink embroidery at sleeves and hem. It has a sweet sailor style collar with hand crochet trim and pinch smocking at chest. We love Bette layered with the Molly trousers or jersey leggings.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm; 9-11 years - 77cm.

Holly in the studio shoot imagery is 133cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 90.00

Apolina's special Penelope dress is a new style this season. Crafted in pink sand cotton-linen, the dress has statement folk-inspired tapestry embroidery in warm pink autumnal tones. With a slim fit upper body and voluminous sleeves for a sweet vintage silhouette, this style is finished with hand crochet trim and an invisible zip to back. We love Penelope worn with jersey leggings or layered over Molly trousers.

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm.

Anaia in the studio shoot imagery is 128cm tall and wearing a 7-9y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Apolina AW24
Type: Clothing AW24
Price: 90.00

Apolina's Mia dress is an updated version of the much-loved style with beautiful new meadow floral embroidery in soft pink, vintage blue and sage green tones. Crafted in almond rustic cotton, this statement dress is finished with hand smocking at chest, scallop embroidery at hem and invisible zip closure to back. Mia’s pretty folk mood makes her a special choice for any occasion. We love it styled with tights and matching shoes. 

88% cotton, 12% linen. Hand wash recommended. Ethically made in India.

Sizing - dress length: 1-2 years - 44cm; 2-3 years - 49cm; 3-5 years - 55cm; 5-7 years - 61cm; 7-9 years - 70cm, 9-11 years - 77cm.

Holly in the studio shoot imagery is 133cm tall and wearing a 7-9y sample. Jorgie in the studio shoot imagery is 140cm tall and wearing a 7-9y sample. Baby Sienna in the studio shoot imagery is 95cm tall and wearing a 1-2y sample.

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses and blouses have relaxed silhouettes so children are comfortable and can play freely, as well as ensuring an increased wear-time. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom. 

The AW24 collection was inspired by a trip to California and a fascination with 1950s Westerns. Apolina's romanticised vision of prairie homestead life features an earthy, autumnal palette, highlighted by vintage blue. Patchwork and quilting reference the homemade cottage crafts of simpler times, while folk and vintage cinema-inspired floral prints meet a Welsh blanket-influenced jacquard, weaving together a sense of nostalgic comfort.

Vendor: Misha & Puff AW24
Type: Clothing AW24
Price: 84.00

Super Misha & Puff Camp pants in Yonder Scribble print. Made from soft pima cotton, these relaxed, pull-on trousers have a gathered elastic waist, two patch pockets and one back pocket. Misha & Puff's pima cotton jersey is mid-weight and soft, but has some structure to it.

Check out the matching Scout top, too.

100% pima cotton. 

Misha and Puff love slow fashion: stylish, hard-wearing, long-lasting, thoughtfully manufactured. Heirloom-worthy knitwear – jumpers, popcorn cardigans, skater skirts and sledding scarves – is crafted by artisan knitting partners working in cooperatives in Peru, while super-soft pima cotton pieces have wonderful prints with a vintage vibe. This is the glorious AW24 collection.